Employer Branding
Done Different
Why Employer Branding is of The
Utmost Importance
Yes, yes, you read that right, utmost, we know a fancy word or two.
Let’s be honest, quality candidates are not exactly an easy find these days. To make matters worse, the future doesn’t look so bright either with the shortage expected to go up nearly 300% between 2020 & 2030.
Millennials & Gen Zs represent 75% of today’s workforce—mind blowing, right? Since they use social media A LOT when looking for jobs, they expect nothing short of an epic employer brand.
You don't need the best employer brand in the world (although that doesn’t hurt), but it needs to be better than your top talent competitors. With investments in employer branding rising exponentially, you can't fall behind.
Who Are We Exactly?
We redefine employer branding.
Traditional recruitment agencies don’t know branding and creatives don’t understand the recruitment game. Our agency makes these two worlds collide—we don’t just make you pretty, we make you pretty awesome.
With each department having unique needs, Hunkemöller had to pull out all the stops to attract top talent. That’s where we came in, helping them develop a unique EVP to make them stand out.
At Fanployer, we thrive under pressure. With only a month before the launch of their new career site, we helped Royal Swinkel’s developed a completely new EVP on time and on brand.
While their company name is Robin Radar, they had a tendency to fly under it. With our help, they improved their online employer presence and increase quality applicants by 35%.
5 Reasons Why We’re Different
We said we were unique, now it’s time to prove it.
1. New Kids On the Block
2. We’ve Been In Your Shoes
3. Get Results “Yesterday”
4. Fresh External Perspective
5. Empower Your Team
Our "Not So Average" Recruitment Results
20%
average growth of your recruitment funnel
40%
average decrease of cost-per-hire
35+
Years of award-winning expertise
100%
conversion rate
Frequently Asked Questions (FAQs)
Employer branding is the art and science of making a company look like the cool kid on the job market. If you’re aiming to attract the crème de la crème of the workforce, a strong employer brand isn’t just nice to have; it’s a must.
In today’s digital age, where a company’s reputation is as visible as a blue sky on a sunny day, getting employer branding right and properly communicating it online can make the difference between attracting world-class talent and watching them go to the competitor.
At its core, employer branding is about storytelling and how a company communicates who they are as an employer. But it’s not just about slapping on a happy face and hoping for the best. It’s about crafting authentic messages that resonate with the right candidates, making them think, “Yep, that’s where I belong.”
Employer branding has a real impact on your organization’s ability to recruit—it’s not all smoke and mirrors. Here are some of the ways it can make a difference:
- Attracts Continuous Talent Pipeline: Attract a continuous flow of top-tier talent, keeping your recruitment pipeline full and vibrant even with today’s labor shortage.
- Improves Applicant Quality: A strong employer brand makes your company irresistible, drawing in a crowd of top-tier candidates who are already fans before they even apply (now you know where the name Fanployer comes from).
- Makes You Stand Out From The Crowd: Make your company stand out. A strong employer brand distinguishes you from the competition and we all know that people are your most important competitive asset.
- WOWs Candidates: Create memorable interactions that make candidates excited about the possibility of working for you.
- Makes Employees Proud & Stay Longer: A strong brand helps ensure that new hires know what they’re signing up for and are a good fit for the culture. This alignment between expectations and reality keeps turnover low.
- Reduces Cost Per Hire: With your reputation doing the heavy lifting, you spend less on recruiting. Top talent tends to seek you out, which cuts down on expensive advertising and recruitment drives.
This is just a tease, if you want to learn more about how employer branding can revolutionize recruitment, fill out the lovely form above— don’t be shy, we won’t bite 😉
